Manage Results

Can’t Manage What You Can’t Measure

Manage Results

Online analytics can be a very valuable tool, but they can also be a bit confusing or sometimes overwhelming. There is so much available information available with today’s analytics.

What are you measuring?

Is it helping you reach your goals?

It’s not just a numbers game

Too many businesses today simply count clicks, largely because they still subscribe to the idea that marketing is just a numbers game. However, today internet technologies provides greater opportunities to track the progress at every stage of the conversion and sales process.

Most companies measure the following metrics.

Traffic – how many people are visiting the website?
Duration – how long are people staying on the website for?
Page Views – which pages are people accessing?
Bounce Rate – which pages are turning people off?
Geo-location – where are all of these people coming from?
and a few others.

Using the old paradigm, it is assumed that more visitors equals more leads which must mean more sales. Therefore, most business owners are striving to attract more visitors?

The truth behind the numbers

What’s most important is understanding your visitors’ journey. Some key elements to measuring these metrics are as follows:

What keywords brought them to your site?
Are visitors accessing your site on mobile devices? Is your site mobile friendly?
What are your visitors’ navigation path?
How many steps does it take for your visitors to take action on your site?
What calls to action work best? What calls to action aren’t working? Why?
Are your analytics measuring form submissions and phone calls?
Why are they exiting your site?
What are your goals? Have you created them in your sales funnel?
Much, much more!

At WSI we believe that combining intelligence with analytics provides our customers with greater insight. Remember, it’s not just a numbers game anymore. Contact us today to learn more about how we can help provide greater insight into how to improve your business.