Microsites

A Microsite Could be What Your Business Needs

Microsites

Versatile, Affordable, and Quick to Launch

While there is certainly a need for complex websites with advanced features, flash animation, and complex navigation, many businesses are starting to realize the benefits of micro sites – simple, easy to create websites that can be used for many different purposes. Microsites are small, often with less than five linking pages, and are normally made using site-builder technology, as opposed to being created from scratch. While some would argue that micro sites have limited functionality, in fact, it is the simplicity of micro sites that makes them so versatile.

So, How Can Your Business Use a Micro Site?

As a Simple Internet Solution. Microsites are cost-effective for a business that just wants to get online. Microsites can still be optimized with key words to achieve good search engine rankings and promote site visitors to help your business be found.
As a Starter Site. You’re waiting for a custom-built solution, but don’t want to miss out on potential sales and leads in the interim, a microsite is a good option for you. Since microsites are so affordable, the extra cost for your business will be minimal, and the site will ensure that you are online when your customers want to find you. Once your full-service site is built, you can repurpose your microsite for other uses, as are outlined below.
As an Internet Site for Employees. Micro sites make perfect internal sites to house information for your staff that you don’t want to put on your main public site such as company updates, or to house photo galleries and employee appreciation features.
To Showcase Season Promotions. Doing so allows you to showcase season promotions without making changes to your company’s main website. If your business routinely has seasonal sales or promotions, you can design a micro site that you can re-purpose to suit each occurrence.
As a Landing Page for Your Main Site. This is an excellent method for measuring the effectiveness of an advertising campaign. Businesses spend a considerable amount of money on advertising for traditional media (such as print, radio, or television). However, it is not easy to accurately measure the results of these ads. Distinguishing the source of extra traffic to your website is next to impossible to do without the use of landing pages. By creating a distinct page that is not directly connected to your home page, you can use the landing page URL in your advertisements, and accurately measure the number of visitors to the page as a direct result of your campaign.
To Test Offers. To expand on point five, the functionality of landing pages can be taken one step further through split testing. Creating two separate landing pages is an effective way to split test (or A/B test) promotions. Split testing will make your future campaigns more effective, since you can use these results as a benchmark.

Contact us to find out how your business can capitalize with your own Micro Site strategy.