Monetizing Facebook

“Listen to this one. ‘Dear Abby, my friend WSI asked me on a Groupon date. I haven’t accepted yet, because I don’t know what it is and I don’t know what you’re supposed to wear to these things. Can you help?’”Marketing Stats
Millennials Willing to Offer Location for Relevant Content
- 53% of all mobile Wi-Fi users are willing to share their location to receive more relevant content
- Younger consumers are particularly responsive to location-based programs Read the Article (eMarketer)
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Question: What are the steps for implementing a location-based marketing plan?
Answer: Step 1: Become familiar with location-based services like Foursquare. Step 2: Determine your goals. Step 3: Establish your presence. Step 4: Operationalilze your so-lo-mo strategy. Step 5: Implement compelling programs. Step 6: Engage with customers. Step 7: Track everything. Step 8: Be prepared to adapt. Step 9: Avoid common pitfalls. Step 10: Spy on your competitors. To learn more about the above steps, download our complimentary whitepaper entitled “Social Media and Mobile Marketing Collide: Overview of So-Lo-Mo”.
