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“Social Media and Mobile Marketing Collide: Overview of So-Lo-Mo,” is now available for download.

While many companies are now using Facebook and Twitter as part of their marketing strategies, few of them are incorporating location-based applications into their marketing plans. It’s free and easy to put your business on this “map”, enabling you to get marketing exposure from people who voluntarily track and post their locations online. So why hasn’t every business verified their location on Foursquare or other location-based social media applications? The fact is that many businesses and marketers are confused about where to begin and how. There is only one key thought process you need to act on to reach more customers and start building a deeper relationship with your existing customers and that is simply location, location, location.