Category | Video Marketing

Last September Google launched a new advertising platform called Google Adwords for Video to a select group of marketers. Now Google has made their new advertising platform available to everyone allowing businesses to reach the ever expanding audience of online video viewers. Anyone familiar with Google's text based (PPC) Adwords product will find the video format to be very similar. Ads will be displayed to those that search using keywords businesses bid on in a similar manner as the paid search links. Detailed online analytics...

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It seems that Google has very busy as of late with its recent launch of Google+, Google+1, its new Gmail interface, and last Thursday Google rolled-out its new (and I believe improved) interface on YouTube. Currently, they are in the experimental phase which is called 'Cosmic Panda' and contrast to Google+ it is available and open to everyone. Personally, I like the new dark background compared to the current white background. For me, the dark background gives it a richer and more modern appearance. I also like the fact that...

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According to eMarketer,  over the next few years the online video advertising market will experience phenomenal growth. They estimate that video advertising  spend will increase to $1.5 billion by the end of the year, which is almost a 50% increase over 2009.  Even more astonishing, video advertising will continue to grow and by 2014 it will reach $5.5 billion. Why is online video advertising so compelling?  Consumers are spending more time than ever before watching video online.  In fact, those surveyed ages 18-25 spend equal...

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Created by Brad Beckstrom, Founder and Managing Partner of Apollo Bravo [slideshare id=3135301&doc=mobilemarketing2010-100211103505-phpapp02]

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