Category | Google

Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin. Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. A few months ago we did an article outlining how you can protect yourself from Google Panda. Google actually released another update, Panda 3.5, just before, but it was the Penguin update on April 24th that has really caused waves in the Internet community. What Happened This newest search engine optimization update is predicted to affect a smaller amount...

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In an attempt to keep up with Facebook, this month Google+ has made some significant design changes to its user interface. Many of its features have not changed, but the navigation is different and in my opinion more user-friendly. The most noticeable difference is that Google+ now has a cover photo section with navigation buttons across the top of profiles and along the side of the main page. The new Google+ cover is much like Facebook’s cover but the dimensions are slightly different and the profile picture is located on the right...

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According to BringShare, the popular online marketing analytics provider for (SMB) small to mid-sized businesses, search engines generate significantly more traffic, but social media visitors have a much stronger propensity to take action. In Q1 2012, search traffic was responsible for one-third of all traffic, while social media drove a meager 8% of all traffic. Interestingly, the traffic from social media converts at a much higher rate (7.64%) compared to search engines (4.35%), which mean that social media visitors are 76% more...

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Last September Google launched a new advertising platform called Google Adwords for Video to a select group of marketers. Now Google has made their new advertising platform available to everyone allowing businesses to reach the ever expanding audience of online video viewers. Anyone familiar with Google's text based (PPC) Adwords product will find the video format to be very similar. Ads will be displayed to those that search using keywords businesses bid on in a similar manner as the paid search links. Detailed online analytics...

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Are you aware that this week Google’s new controversial “Privacy Policy” will be in effect? On March 1st, Google will begin sharing and storing your activity that it currently collects across all of its platforms such as Google Search, Youtube, Google Docs, and various others. As of now, each Google web service such as Google Search or Google Docs has its own privacy policy. For example, when users log into Youtube, the company keeps track of what videos users view. But this data is not being shared with other Google...

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