Category | Blogging for Business

Over the past few years, there’s been a major shift in the perceived value of ‘Blogging for Business’ among marketing managers and business owners. While there are a number of reasons for this change, I think their motivation to start blogging can be attributed to the fact that they are beginning to understand the power and exposure it provides. Unlike most internet marketing strategies, where companies create campaigns to promote their products and services with various calls to actions attempting to convert targeted customers;...

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As we've seen in the first two parts of this series, timing is everything as it relates to social media marketing and email marketing. Well, in this third and final part were going to explore how timing can affect your blog readership, and it should come as no surprise that with any blog marketing strategy, knowing when your audience is tuning in can be a tremendously valuable element to building your audience. Blogging Facts and Stats Tip: Review the below infographic and test various times of the day and days of the week...

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One of the easiest ways to determine how well your audience is engaging with your website is to review your bounce rate. After all, the bounce rate is calculated by the percentage of visitors that land on a page only to exit without visiting any other pages on your site. So, I guess it goes without saying that a high bounce rate is detrimental to the success of your website. Well, that's not entirely true. Yes, a high bounce rate can be your website’s demise; however bounce rates will greatly vary depending on the type of page...

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Technology behemoths Google and Wikipedia have been very successful rallying its users to fight the controversial SOPA and PIPA bills in the United States. Now, others from around the world are joining forces to protest and fight the treaty, (ACTA) Anti-Counterfeiting Trademark Agreement in Europe. For more than a year now, 38 countries have been privately holding discussions that will in the end shape the lives of hundreds of millions of people. Unfortunately, the public is poorly informed about the current status of these negotiations....

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By now if you're on Facebook you've probably seen the new profile called Timeline, which was made available to all users on December 15, 2011. Facebook is describing this new virtual space on their website as "Tell your life story with a new kind of profile." The new interface was actually launched to developers for beta access in September 2011, and by the time it was available to all users in December they had more than a million people make the switch. Timeline is a new virtual space that displays a users' photos, videos,...

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