WSI Internet Marketing Blog

Twitter Ads has been available on a per-company basis for awhile, but starting next month it will be open to most US small businesses to take advantage of and implement into a promising digital marketing strategy. Just last week, Twitter announced that it will be opening its self-serve advertising to any small business wanting to take advantage of this newer social media marketing tool. Although larger companies and more well-known brands have been reaping the rewards of that elusive promoted checkmark for some time now, those perks...

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In order to obtain the maximum exposure from your posts and tweets, it is particularly important to identify when the majority of your audience is viewing your social networks. View the below infographic to learn more about the science of social timing. Did you know that 5PM Eastern Time is the best time to create a tweet on Twitter? Did you know that the best tweeting frequency is 1 to 4 tweets per hour? Did you know that Saturday is the best day to share content on Facebook? Did you know that 12pm (Noon Eastern Time)...

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On February 12, 2012 PrivateChoice, LLC launched a new website www.privacyscore.com that makes it possible for users to estimate, on a scale of 0 (worst) to 100 (best), the privacy risk associated with giving a website your personal and behavioral information. “Privacy risk”, according to PrivateChoice, is the chance that data about you will be used or shared in ways that you probably don't expect. Privacyscore measures this risk through nine different factors, each weighted based on importance. The factors include how the site...

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How many times have you visited a website from your cell phone only to find that the site isn't formatted properly for cell phones? Well, it's one of the greatest frustrations of mobile users while surfing the web. The solution is to closely monitor the number of visitors accessing your website via mobile devices. As you probably know, the mobile internet is exploding. Today, mobile users' expectations for a quality browsing experience is continuously increasing. Your visitors expect your website to be mobile friendly, and if it's...

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In today’s rapidly changing digital world, email marketing has the potential to be an effective medium to share information, cultivate customer relationships, and build credibility. When executed correctly, email marketing offers unique capabilities allowing businesses to share specific messages to various groups of subscribers for much higher response rates. Benefits of email marketing The two greatest benefits of email marketing are its ability to target customers and its tracking capabilities. Email marketing systems allow...

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