Archives | February 2012

According to reports, today Facebook is planning to launch in beta to select brands its new timeline format at its fMC event, which is a conference for marketers in New York. The new ad product was accidentally leaked in an email containing a complete slideshow of the new ad features and expected benefits. Most marketers believe that the new Timeline format to brands will open up the doors for self-expression on Facebook. In addition to being able to outline a brands history, such as Coca-Cola being founded in 1892, the new design...

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As we've seen in the first two parts of this series, timing is everything as it relates to social media marketing and email marketing. Well, in this third and final part were going to explore how timing can affect your blog readership, and it should come as no surprise that with any blog marketing strategy, knowing when your audience is tuning in can be a tremendously valuable element to building your audience. Blogging Facts and Stats Tip: Review the below infographic and test various times of the day and days of the week...

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Are you aware that this week Google’s new controversial “Privacy Policy” will be in effect? On March 1st, Google will begin sharing and storing your activity that it currently collects across all of its platforms such as Google Search, Youtube, Google Docs, and various others. As of now, each Google web service such as Google Search or Google Docs has its own privacy policy. For example, when users log into Youtube, the company keeps track of what videos users view. But this data is not being shared with other Google...

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Do you know when's the best time to blast your company's email campaign? Well, research shows us that timing can actually make a huge impact on the performance of your email marketing campaigns. In fact, there are specific time frames or windows of opportunity to send your emails that will help boost your open and click-through rates The below infographic illustrates these findings. Email Marketing Facts and Stats Consumer promotion emails are best sent between 7pm and 10pm. Holiday promotion emails are best sent between...

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Twitter Ads has been available on a per-company basis for awhile, but starting next month it will be open to most US small businesses to take advantage of and implement into a promising digital marketing strategy. Just last week, Twitter announced that it will be opening its self-serve advertising to any small business wanting to take advantage of this newer social media marketing tool. Although larger companies and more well-known brands have been reaping the rewards of that elusive promoted checkmark for some time now, those perks...

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